SEPHORA CAMPAIGNS
I was the Senior Editorial Content Director for Sephora’s key color campaigns that reached millions online and in stores across the US and Canada. With support from the Editorial Creative Director and Associate Editorial Creative Director, I wrote, pitched, and defended editorial concepts; developed tagline and supportive copy for store windows and site; wrote in-store, site, and social copy; and edited the work of my 2-3 Senior Writers.
For several campaigns, I represented copy at photo shoots, directing storytelling and interviewing talent.
THE MESSAGE
I AM PRETTY MAGICAL
It’s your time to sparkle. #SPARKLEON
Store windows and fixtures.
Social.
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Make eye magic ✨ Press glitter shadow onto lids for bold sparkle 🌟 #SparkleOn
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Make lip magic ✨ Wear shimmer lipstick alone or over color for instant sorcery 🌠 #SparkleOn
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Make face magic ✨ Target highlighter on high points with fingers—it'll look so pretty IRL 🤩 #SparkleOn
App and site.
Email and banners.
THE MESSAGE
NEW AT SEPHORA
Just dropped: Spring’s best beauty.
Times Square billboard.
Store windows and fixtures.
App, site, and social.
THE MESSAGE
AS SEEN ON INSTAGRAM
Shop top picks trending on social.
Store fixtures.
App and site.
